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Rollerstation: A Skating Success!

Laverne Johnson is a budding entrepreneur who has recently launched her new company, Roller Station, which runs roller skating events at weekends in Aylward Academy, Windmill Road in Edmonton N18.

After moving to London with her two children, Laverne worked in accounting for 14 years but felt something was missing.  She said, “Growing up I used to always go roller skating on a Friday, there was a DJ, all the local schools would go, it was so much fun. Thinking back to when my daughter was 9, she wanted a roller skating party and the nearest place was Welwyn Garden City!”

After 10 years of joking about opening a rolling skating venue in north London, Laverne was made redundant in June 2015 and that spurred her on to start her business and register Roller Station with Companies House and begin her entrepreneurial journey.

Laverne sought help from Enterprise Enfield’s RSA Trust Inspiring Women Programme - an intensive 6-month programme which provides women with extensive business training, advice and support to start their own businesses.  She said, “The programme is outstanding, it challenges you as a person, helps you think outside the box and gives you the structure that you need to progress. The resources provided are invaluable with material that you can refer to time and time again. All of the advisers are great and so knowledgeable and really put their heart and soul into nurturing, guiding and supporting.”

Roller Station is a family run business, Laverne’s son, Courtney and daughter, Cameo, help with the day to day operations and creative input.   She has developed a strong ethos, “Our vision is that people everywhere will celebrate their good times with us and we aim to deliver the type of roller skating events that exceeds our customers’ expectations.  We are committed to excellent customer care, developing our staff and providing inspirational employment opportunities to people from different backgrounds.”

Roller skating events are provided for children aged 7 and above as well as adults. Since its launch Laverne has introduced tailored Bronze, Silver and Gold packages to cater for everyone – some include pizzas and photo booths with accessories to capture the moment. The business also provides roller skating classes with experienced skate marshals who have been roller skating since they were five years old!

 For more information visit: 0800 689 0948.

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