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E-business Programme: Success Stories
Cook, Eat, Joy

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Cook Eat Joy is an innovative cookery school founded and run by Ela Teague, a former teacher turned culinary entrepreneur, who has embarked on a flavourful journey to share her love for Gujarati food and other regional Indian cuisine. Cook Eat Joy is based in Enfield and offers 121 and group classes and specialist curative workshops that aim to teach students the skills to prepare their own Indian dishes at home, whether they be meat or plant based. As well as being one of our successful E-business Programme participants, Ela has been celebrated as one of the UK’s most impressive female entrepreneurs by f:Entrepreneur as part of their #ialso100 campaign.


Ela registered for Enterprise Enfield's E-business Programme in 2023, looking for advice and help to make some practical improvements to her website and explore ways to increase her profitability. She met with Business Adviser Liz Gjoni, who provided her with a greater understanding of financial forecasting and the use of practical spreadsheets, which gave Ela the skills needed to effectively forecast the next 12 months. She also received guidance from Liz on how to increase the profitability of Cook Eat Joy with small changes to its business model that would not be labour intensive to implement.


Meetings with her Digital Expert Toyin Laketu, included a review of the Cook Eat Joy website and key advice on how to make it more effective for users, Ela said, " I feel that the impact of the advice I was given really supported my ideas and ensured that I had practical steps that I could do immediately as well as planned long term steps.

Reflecting on her experience on the E-business Programme, Ela said:


“I was really pleased with all the advice and support I was given; it was practical and doable. I felt empowered to move on with areas I had been struggling with and confident that I would be able to continue to make simple changes that would benefit the digital areas of the business. As a result of the guidance I have received, I have been able to ensure I have a much more efficient and transactional website with more automation. I was also given ideas to grow the business, whether this was with additional services that were easy to achieve or small changes to working practices such as automation to free up time.”


As part of Small Business Britain’s f:Entrepreneur #IAlso100 line-up of impressive female entrepreneurs, Ela commented:


“I am over the moon to be recognised in this list. After leaving my 20-year teaching career and starting a business in my 40s, allowing me to combine my two passions of teaching and cooking the food of my heritage I feel absolutely overjoyed.”

For full details

Indian Cookery Classes | North London | Ela ( • Instagram photos and videos

Free Advice and Support to Grow Your Business!

For more details about how you can access free 121 digital advice and support to grow your business visit the E-business Programme webpage.  (The programme is open to businesses which have been registered over 6 months and located in Enfield, Waltham Forest or Redbridge).

The E-business Programme is fully funded - and supported by Local London, Waltham Forest Council, Enfield Council and Redbridge Council.

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