Optimum Group Partnerships Ltd is an Enfield based company, which has been trading for over 15 years as the parent company to a group of companies that provides security, safety and logistical solutions, systems and services to protect people, secure premises and safeguard property.  The business, which currently employs over 50 people, has a number of affiliates based in the UK and Kenya that offer specialised solutions to their respective markets. Optimum Group Partnerships is accredited by leading standards including CHAS, Builders Profile, Constructionline, Safecontractor, SMAS and NASDU.

 

The company’s CEO, Tim Chege, joined Enterprise Enfield’s E-business Programme in August 2022, and over the past year and a half, has seen the business grow significantly - with a turnover set to increase threefold along with the acquisition of 20 new part time seasonal staff.  Tim tells us exactly how he has benefitted from the advice, guidance support he received below:

 

Describe your business

I am the Group Founder and CEO of Optimum Group Partnerships Ltd, based in Palmers Green, N13. The company focuses on physical security solutions, with a wealth of expertise in risk, crisis, and logistics management.

 

What issues was your business facing before you joined the E-Business programme?

I wanted to improve my marketing in all aspects. After exhausting many different options, I was worried that nothing would work or help after trying for many years. I also wanted an improvement in revenue for my business.

 

What advice and support have you received through the programme?

Liz Gjoni, the Business Adviser I was assigned to, was exceptional and provided fantastic advice and support on the financial and human resources aspects of the business.  From this perspective, with Liz’s advice, I was able to create a working plan of action.

 

I also received digital support from the programme’s Digital Expert, Vernette John-Jollies, who was extremely impactful. Vernette was able to tell me where the gaps were in my digital marketing. This allowed us to create an effective plan to fill these gaps and innovate other digital aspects of my marketing.

 

What impact has this had on your business?

The programme’s support has had a profound impact on my business as it has allowed me to introduce a budget so that I can make better decisions regarding the business. I now have an innovation day every month to help generate new ideas and I have a clearer idea of how to plan ahead -  and we are working on implementing this currently. We have also launched a brand new website with a better structure to attract more visitors.

 

What are your plans and goals for the future?

The main goal for the future is growth within Enfield and with the help of the E-Business Programme I believe this is possible.

 

Any other comments?

My main comment is that I wish I started this programme sooner!  The advice and help is top of its class from people who have experience. The investment and time they put in to help and support businesses is invaluable.

 

For more details about Optimum Group Partnerships visit:  www.optimum-group.co.uk